Black and White pre-launch events announced

Concept art to be shown at New York and London events

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Pokémon White boxart

Nintendo of America and Nintendo of Europe have announced pre-launch events for New York and London. The New York event will take place March 5 at the Nintendo World Store, and is open to the general public. The London event will take place March 3 in Leicester Square, but will be an invite-only event. Fans eager to attend the London premiere can attempt to win an invite via the Official Nintendo Magazine.

Information for London event

• Junichi Masuda and Ken Sugimori will be there, talking about the games' development.

• Boy band One Direction will be a featured guest, will perform.

• Starts at 5pm.

• Game demos shown.

• Concept art also being shown.

• Attendees get a free copy of the one of the games.

• Although the event is invite-only, the Official Nintendo Magazine is running a promotion wherein fans can get one of ten invites. More information is available at their site (see below).

Press release for New York event

MEDIA ALERT: THE ULTIMATE POKÉMON EXPERIENCE HITS ROCKEFELLER CENTER® ON MARCH 5

Nintendo Offers "Passport to the Unova Region" at Launch Event for Pokémon Black Version and Pokémon White Version Video Games

WHAT: New York's famed Rockefeller Center® will be the epicenter of an over-the-top Pokémon™ celebration as Nintendo prepares to launch the new Pokémon Black Version and Pokémon White Version video games for the Nintendo DS™ family of systems across North America. On March 5, at the Nintendo® World store, fans will gather for a spectacular launch event and the chance to be among the first in the nation to buy the games in advance of their official March 6 release.

The event will offer attendees an interactive experience that will take consumers through stations featuring game-play kiosks, depictions of the games' new starter and Legendary Pokémon, a download area for the Liberty Pass which enables players to get the new Mythical Pokémon Victini in the Pokémon Black Version and Pokémon White Version games, a photo booth and a special collection of never-before-seen Pokémon artwork. Attendees will receive a "passport" upon entry and earn a stamp for each station they experience. Once they have visited all stations, fans will receive a special Pokémon Black Version or Pokémon White Version T-shirt, while supplies last.

Pokémon Black Version and Pokémon White Version open a thrilling new chapter in the beloved video game series, introducing more than 150 new Pokémon, new battle systems, and a new region to explore. More information about Pokémon Black Version and Pokémon White Version can be found at PokemonBlackWhite.com.

WHO: Kids, teens, adults, parents, Pokémon fans and consumers of all kinds

WHEN: Saturday, March 5, 2011 3-6 p.m.

WHERE: Nintendo World 10 Rockefeller Plaza New York, NY 10020

VISUALS:

• Fans of all ages lined up to be among the first to purchase the Pokémon Black Version and Pokémon White Version games
• Kids and adults playing the Pokémon Black Version and Pokémon White Version games together
• Large Pokémon characters in Rockefeller Center
• Fans dressed in colorful Pokémon-inspired costumes and taking photos in front of a themed backdrop
• Fans viewing never-before-seen Pokémon artwork in a museum-style display

External information

London event

• Official Nintendo Magazine
• Press invite

New York event

• Nintendo World Store
• Nintendo press site